To connect IKEA Business with starting entrepreneurs in the Netherlands, IKEA and Lemz produced an online platform that combines smart tips from successful and established Dutch entrepreneurs with knowledge and experience from the IKEA brand. Over the course of 100 days, /IKSTART provides new entrepreneurs with relevant advice.


In this project I was in charge of Photography, from art direction, capture to retouch and post-production. I visited the entrepreneurs in there work place and photographed them in there environment using only natural light. I developed multiple times each RAW picture in order to achieve the most information and deaper global content on each image.




Masters of Awkward

Daniƫl Stalpertstraat 51 1

1072 XB, Amsterdam

The Netherlands

+31 (0) 6 54 6112 08